The Apple Watch Comes Of Age

Ed Zitron
3 min readNov 16, 2022

I am on my third Apple Watch.

I have wanted to like Apple’s approach to wearables, and through two different tries — a Day 1 Series 1 and a Series 3 — I found the experience to be continually clunky, ugly, and constantly in search of a problem that one of its solutions could fix. I wasn’t working out particularly much at the time, and if I’m honest, I believe the problem was that Apple for several years managed to sell a device that they had not quite worked out the utility of.

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Ed Zitron

CEO @EZPR . British. 2x author, writer @thisisinsider , @TheAtlantic — Top 50 @bitech tech PR 4x — http://ez.substack.com — The BBQ Joker