It Isn’t Hard To Run A Business Well

Ed Zitron
4 min readNov 28, 2022

Elon Musk is currently in the process of destroying any and all good will generated by Twitter, the website built for people to argue on. Twitter’s European team found that they were left unpaid last week, specifically those in the United Kingdom and Germany, with several people completely left unpaid with no real explanation. Thematically, Musk also demanded a payroll audit to confirm that the people that he was paying at Twitter were “real,” which is one of the more confusing ideas I’ve ever heard of.

Musk’s onerous Twitter deal combined with his general lack of basic common sense has left the company saddled with billions of debt and declining revenue, partly due to advertisers like Apple deciding to cut ties with the company due to the chaos of Musk’s existence. Musk now claims that Apple has threatened to remove Twitter’s app from the app store, but “won’t tell them why,” which makes absolutely no sense and, as with many things with Elon Musk, may just be what he wants to be the truth. Musk also decided the best time to fire more people from Twitter would be the night before Thanksgiving, I assume because they were insufficiently “hardcore.”

The common thread with all of these situations — other than Elon Musk — is how utterly needless and pointless many of Musk’s actions are. There was no reason for Musk to acquire Twitter — he already has billions of dollars and over a hundred million followers on the platform. There was no reason to do so in a way that saddled him — well, let’s be honest, the company — with $13…

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Ed Zitron

CEO @EZPR . British. 2x author, writer @thisisinsider , @TheAtlantic — Top 50 @bitech tech PR 4x — http://ez.substack.com — The BBQ Joker