If In Doubt, Don’t (And If You’re Not, Perhaps You Should Be)

Ed Zitron
6 min readOct 25, 2022

I’ve been through a lot recently. I’m not going to describe it in any detail, but at one point, my father gave me some advice that I believe came from his father: if in doubt, don’t.

This magical rule applies almost everywhere, but in this case, as with many things, I’m going to apply it to anyone with any kind of public online persona. It also dovetails nicely with one of my favourite rules in Public Relations — that the best thing you can do in any kind of crisis is shut the hell up.

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Ed Zitron

CEO @EZPR . British. 2x author, writer @thisisinsider , @TheAtlantic — Top 50 @bitech tech PR 4x — http://ez.substack.com — The BBQ Joker